impression click through rate youtube meaning

If your video is 10 hours long and all you get is 30 minutes, that's only 5% audience retention. YT knows this, so they apparently made the algorithm operate within these parameters.Īverage view duration is relative. My 9 day old semi-viral video was maintaining around 10% CTR for the first 5,000 views, then it finally dipped below, but as your video gets promoted to larger and larger audience, your CTR will go down. After that, YT algo seems to 'allow' you to drop lower, but if you drop from 15% to 6%, you're still not gonna get promoted. Realistically, it's almost impossible to maintain 15%, but you want to aim to operate within the 15-20% zone for the first 200-500 views on a new video. Is the CTR 15%+, ~10% or sub-10%? From my personal, anecdotal experience, anything above 15% is stellar, around 10% is passable, below 10% you can kiss that video goodbye because it ain't getting promoted anywhere. Have you ever experienced something like this? What do you think could be the problem? I put so much effort into this video and this is so discouraging In fact, some hours later the impressions of my whole channel almost flat lined. My understanding was that youtube would give a video more chance if its watch time was good. Also total impressions of my channel for today seems only 53! An all time low. But, comparing the high click rate and very low number of views, this does not seem realistic to me.

When I look at its statistics, it shows a raising impression graphic with '215' impressions today. Today it got a couple of views, each with long durations. I am so confused and disappointed about this. The problem is, after uploading the video and getting my best ever statistics ( >30 minutes watch time per person), a couple of hours later the impressions of the video suddenly dropped to zero. Its watch time is nearly equal to all my other videos combined. Watch time, retention rate and click through rate are over the roof compared to my other videos. Recently I published my most successful video. Please excuse me if I did any mistake in this post. But I’ve had videos start with 15% and do worse than videos that started with 8%.Hello everyone.

That usually indicates a packaging problem. Meaning if the channel gets something like 8-15% CTR on the first 1000 views normally, and a video is getting 2-4% CTR early. To answer your question, I’ll say I’ve never had a video take off when it started with a low CTR. You might have somebody out there trying to help you out and clicking and watching your videos multiple times. It’s tough to read too much into the analytics on a couple hundred views though. Sounds like your bringing more people into the channel. It’s great that you’re getting more views than you have subscribers. In fact, it’s normal for CTR to drop substantially as a video gets more views. So you can have a video get 5 million views with a 2% CTR and a video get 100 views with a 10% CTR. It does well with that, it gets shown to an even larger group. If it does well with that group, the video will get shown to a larger group. Videos get shown to different audiences.Īfter you upload, it shows your title and thumbnail to a small group of people who it thinks may like the video.YT isn’t showing it in browse bc nobody is clicking on it. The analytics could show an 18% CTR overall but the video doesn’t get many views because not many people need that specific answer. It could have less than a 1% CTR on browse and suggested.

If I have a video titled “how to fix a leaky o ring on whirlpool washing machine”, that video might have a 20% CTR in search because it directly answers a search question.

Videos can be traffic source dependent.

Or you get a really low CTR and lower views than normal.Ģ of the reasons it’s tough to know what you’re looking at… The exception being if you upload and see a really high CTR and you’re getting more views than normal. Looking at a video‘s CTR doesn’t tell you all that much. CTR is nuanced and difficult to understand.

Impression click through rate youtube meaning